Northwell aims to 'raise communities' in new campaign

New Hyde Park, N.Y.-based Northwell Health launched a new marketing campaign, dubbed Raising Health, that aims to showcase the health system's advancements in clinical innovation, Medical Marketing and Media reported Aug. 21. 

The campaign highlights Northwell's virtual reality capabilities for complex surgery at its New York City-based Lenox Hill Hospital, its new lung transplant team and medical breakthroughs at its testing at its Feinstein Institutes for Medical Research.

The campaign also has an associated hashtag, #RaisingHealth, and a 30-second ad titled "The Solvers." 

According to Northwell, the campaign aims to "raise communities, stand up to societal ills and raise expectations of what health can be."

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