The campaign highlights Northwell’s virtual reality capabilities for complex surgery at its New York City-based Lenox Hill Hospital, its new lung transplant team and medical breakthroughs at its testing at its Feinstein Institutes for Medical Research.
The campaign also has an associated hashtag, #RaisingHealth, and a 30-second ad titled “The Solvers.”
According to Northwell, the campaign aims to “raise communities, stand up to societal ills and raise expectations of what health can be.”