GlaxoSmithKline Consumer Healthcare has named Marissa Solan as U.S. external communications director of the company it's spinning off next week.

Patients' expectations of brands and organizations are shifting as they now look to health systems to take a stand on high-profile political and social issues. As a result hospital chief marketing officers are being tasked with developing their organization's response. 

GE unveiled the name of its future healthcare company July 18. 

Integrating data, analytics and sophisticated technology into digital marketing projects can help brands stay relevant and perform well among consumers, according to a July 13 article from MIT Sloan. 

Vineland, N.J.-based Inspira Health launched a new advertising campaign July 12 titled 'On Your Schedule' to emphasize the flexibility of the system.

NYU Langone in New York City swept nominations for the 2022 MM+M awards for medical marketing with eight award nominations, among the seven hospitals that have been honored with a nomination for the prestigious marketing awards. 

Tampa General Hospital unveiled a new brand identity for its radiology company. 

From retention, loyalty and enrichment of current clients to creating a strong correlation and interconnectedness between brand experience, customer experience and employee experience, chief marketing officers are the C-suite executives required to embrace change and put patients front and center.

Resiliency of small businesses, a branding slow down and naturally declining growth are all key trends hitting the marketing industry as the labor market closes and the economy shows signs of slowing, The Wall Street Journal reported July 8.

Google is seeking to split off its advertising business into a separate company under its parent entity, Alphabet, to avoid a second antitrust lawsuit from the Justice Department, The Wall Street Journal reported July 8.

From pressure to take a stance on social issues to higher expectations from the C-suite, challenges abound for health system marketing departments. Here, three health system marketing leaders share the most challenging issues they are facing. 

The healthcare data and analytics company formerly known as IBM Watson has rebranded to Merative, reflecting its acquisition by Francisco Partners. 

Marketers spend most of their digital advertising dollars on paid channels, according to a July 6 KO Marketing article.

Sharing authentic patient stories and becoming a digital-first marketing organization are some of the strategies Cleveland Clinic employed to become the No. 1 healthcare brand in the U.S. according to Monigle's "Humanizing Brand Experience: Healthcare Edition" report, Cleveland Clinic's Chief Marketing and Communications Officer Paul Matsen told Becker's. 

Cigna and UnitedHealthcare are using AI and data analytics to identify people with chronic conditions and encourage them to access support, but patients aren't responding to the targeted medical advice, The Wall Street Journal reported July 5. 

Iron Mountain, Mich.-based Dickinson County Healthcare System has unveiled a new brand identity June 30. 

At the Cannes Lions 2022 International Festival of Creativity, the largest gathering in the marketing community, the health and pharma advertisements fell short of the big prizes, potentially indicating a trend in healthcare marketing, according to a June 28 End Points News article. 

The University of Wisconsin, Madison comes out on top for offering a masters degree in marketing that provides the biggest annual earnings post-graduation, according to a Georgetown University study. 

Consumers used to want a health system that was convenient, but now other facets such as patient data access, range of specialists, hospital resources and physician communication are growing in importance, changing the way they are choosing where to receive care, according to research by branding agency Monigle. 

Dover, N.H.-based Wentworth-Douglass Hospital unveiled a new brand identity June 22.