5 top digital marketing trends

Integrating data, analytics and sophisticated technology into digital marketing projects can help brands stay relevant and perform well among consumers, according to a July 13 article from MIT Sloan. 

Here are five trends in digital marketing as told by researchers from MIT Sloan School of Management.

  1. Consumers seeking 'social proof' or confirmation from other peers that a product or service works and is worth investing in. Integrating examples of social proof into marketing campaigns across digital media can be effective at improving engagement.

  2. Make the most of TikTok and YouTube to market products and services, however, making sure that the style of the video fits with the style and trends on the app is crucial in translating attention into sales. 

  3. Machine learning can be used to monitor progress for advertising and analyze how well ads are performing. 

  4. Statistical machine learning tools can also be used to predict consumer behavior quicker and more accurately than traditional methods. 

  5. Use AI in a way that is human-centered when targeting consumers and be aware of the real bias within AI systems that can exclude certain groups.

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