About 60 percent of the spend for digital marketing now goes toward paid channels, with social and search advertising being the most popular paid channels. Digital display advertising and digital video advertising are also popular, being allocated 9.3 percent and 8.8 percent of marketing budgets, respectively.
In regards to unpaid channels, SEO and email marketing take up 8.5 percent and 7.8 percent of digital marketing budgets, respectively.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
