The Empathy Business measured empathy with the company’s ethics, leadership, internal culture and brand perception as well as public messaging in social media. They analyzed more than 2 million tweets when forming the list as well as information from S&P Capital IQ and Glassdoor.
The top five most empathetic companies were Facebook, Alphabet, LinkedIn, Netflix and Unilever. There were seven pharmaceutical and biotech companies on the list:
1. Johnson & Johnson (No. 9 overall)
2. Novartis (No. 11 overall)
3. Pfizer (No. 56 overall)
4. GlaxoSmithKline (No. 82 overall)
5. AstraZeneca (No. 87)
6. Merck (No. 127)
7. Sun Pharma (No. 169)
Technology companies listed included IBM and Oracle also ranked on the list, at No. 131 and No. 137.
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