Millennials least likely to comply with recall notices, study finds

Of all U.S. consumers, millenials are least likely to comply with product recall notices, according to research from Stericycle Expert Solutions.

Stericycle polled more than 1,000 Americans between Aug. 23 and Aug. 25 about their responses to recall notices.

Individuals aged 18 to 34 reported the least compliance to recall notices. Eighteen percent of millennial respondents said they usually ignore recall notices, compared to 6 percent of baby boomers. One-third of millenials said they considered recall notices "not serious," and 36 percent said they throw the notice in the trash after reading. Nearly 70 percent of millenials ranked food and drug recalls as the most important types.

"It's a trend that needs to be reversed because millennials are now the largest living American generation and will drive the greatest percentage of product purchases in the near future," said Michael Good, Stericycle's vice president of marketing and sales operations. "This research shows that product recalls are as much a communications challenge as they are a logistical one. The lesson for both regulatory bodies and product manufacturers is to make recall compliance easier and more relevant to this generation."

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