Nearly 50% of customers left a prescription at the pharmacy over cost, survey finds

Nearly 50 percent of consumers have walked out of a pharmacy without the medicine prescribed by their physician because it was too expensive, according to a new survey by DrFirst.

For its online survey, DrFirst fielded responses from 200 consumers, 87 percent of whom had health insurance.

Here are four key survey findings:

1. Seventy-three percent of consumers said they would change pharmacies if it would save them money on a prescription.

2. For $10 in savings, 38 percent of respondents would switch pharmacies, whereas 70 percent of respondents would choose a different pharmacy if they could save between $11 and $25.

3. Forty-four percent of consumers reported that their physician advised them about the cost of the medication before prescribing it and offered lower-cost options. Fewer than half, 42 percent of consumers reported they received advice from their physician or pharmacist about possible cost-saving coupons or lower-cost pharmacy options.

4. "Results from DrFirst survey indicate that consumers would like notification about drug pricing options before picking up prescriptions," the survey concludes.

Access the full survey here.

 

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