FDA wants to require e-cigarette makers to share marketing plans, safety studies before approval

The FDA released a set of newly proposed guidelines that e-cigarette makers must meet to sell their products, according to STAT.

In a 300-plus page draft policy released Sept. 20, the FDA outlined the information it will require e-cigarette makers to submit to make sure their products are "appropriate for the protection of public health."

The required information includes studies on the health effects of a product's vapor, health risks of the product compared to other tobacco products and how likely a product is to affect people who don't already use tobacco.

Under the draft policy, companies would also be required to submit their marketing plans to the agency, including how they intend to use influencers and how they will use age-verification software on their websites, according to STAT.

The agency will closely monitor how companies market their product towards youth. If e-cigarette makers don't address youth access to the product and exposure to the marketing, the FDA may not be able to approve the application.

The released policy is only a draft, but the FDA encouraged e-cigarette makers to submit applications before the rules are finalized.

Read the full report here.

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