Hospital rebrands: 5 recent name changes

Below are five hospitals that have announced name changes or other rebranding efforts in the last two months:

1. Olivia, Minn.-based RC Hospital & Clinics has officially joined Bloomington, Minn.-based HealthPartners. Under the agreement, the hospital was renamed HealthPartners Olivia Hospital & Clinic. It consists of a 16-bed critical access hospital and three outpatient clinics. 

2. Fort Bragg, Calif.-based Mendocino Coast District Hospital has joined Roseville, Calif.-based Adventist Health. Under the deal, the district hospital was renamed Adventist Health Mendocino Coast.

3. Christus Health has finalized its acquisition of Central Texas Medical Center, a 170-bed facility in San Marcos. The hospital will be renamed to Christus Santa Rosa Hospital-San Marcos. 

4. Bremerton, Wash.-based Harrison Medical Center has changed its name to St. Michael Medical Center. The medical center said the new name aims to strengthen its connection to CHI Franciscan, a Tacoma, Wash.-based system that acquired the hospital in 2013. 

5. Henderson, Ky.-based Methodist Health will officially join Evansville, Ind.-based Deaconess Health System in July, and two hospitals will be renamed in the process, according to WEVV. Methodist Health's main campus in Henderson, called Methodist Health-Henderson and Methodist Health-Morganfield (Ky.) will be renamed Deaconess Henderson Hospital and Deaconess Union County Hospital.

More articles on strategy:
Haven lost its CEO, but experts still believe its mission is the best path forward
The toolkit CommonSpirit sent its 137 hospitals for resuming elective surgeries
How to find trustworthy COVID-19 data: 5 observations from Harvard, Beth Israel researchers

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.


Featured Webinars

Featured Whitepapers