Former Mount Sinai, Google, Oscar Health leaders launch women's healthcare company

Kindbody, a new women's healthcare company, opened a pop-up fertility clinic in New York City Aug. 1 as part of its nationwide launch.

The team behind Kindbody — led by the company's co-founder Gina Bartasi, the former CEO of fertility benefits startup Progyny — is building a national network of boutique-style women's healthcare clinics. The startup will initially focus on fertility care and egg freezing, before expanding into mental health, nutrition and gynecology services.

"Healthcare is bifurcated and siloed, but it doesn't have to be," Ms. Bartasi said in a company news release. "Our objective is to reinvent the existing healthcare delivery model by providing a continuum of care — a true vertical integration of all women's healthcare needs."

To launch Kindbody, Ms. Bartasi tapped an expert team of former executives from Google, health insurance startup Oscar Health, oncology EHR vendor Flatiron Health, primary care practice One Medical and Mount Sinai Health System in New York City.

"Women's health is interconnected," said Fahimeh Sasan, DO, co-founder and founding physician of Kindbody and a former assistant clinical professor of obstetrics, gynecology and reproductive science at Mount Sinai. "Your mental and physical health directly affect your reproductive health."

Dr. Sasan added Kindbody will prioritize integrating patient-facing technologies, such as online scheduling, as part of its care model.

"We know there's demand for innovation and more cost-effective treatment," she said. "We believe in the consumerization of healthcare and bringing care directly to the patient is imperative."

At the pop-up clinic Aug. 1, physician partners from Kindbody offered patients complimentary fertility tests. The free service will continue at a second pop-up clinic in Southampton, N.Y., Aug. 5 during a wellness event hosted by model Christie Brinkley.

Kindbody will open its first brick-and-mortar location in New York City later in August.

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