Personalized, digital tools are the future — and the now — of hospital and health system marketing, while "the days of general, mass marketing are coming to a close," said Tim Shonsey, vice president of enterprise marketing for Salt Lake City-based Intermountain Health.

For physicians, administrative overload is all too common and its effects are insidious. EHR systems, optimized for billing rather than documenting information quickly and effectively at the point of care, aren't supportive in capturing clinical notes. As a result, the burden of fragmented documentation has grown, leading to exhausted physicians — a problem that healthcare leaders can't afford to ignore.

BlackCat ransomware gang posted screenshots of patient diagnoses and pictures of breast cancer patients undressed from the waist up from Allentown, Pa.-based Lehigh Valley Health Network, BankInfoSecurity reported March 6. 

A judge has almost entirely dismissed a lawsuit filed against Chicago-based Rush University Medical Center for allegedly sending patient information to tech companies. 

There may soon come a day when artificial intelligence scans your EHR to give your physician a unique medical picture of you so he or she can forecast where your health is going next, says Rama Chellappa, PhD, an engineer at Baltimore-based Johns Hopkins University. 

Transcarent, a digital health company backed by major health systems, has agreed to acquire the artificial intelligence-powered virtual care platform of 98point6 in a transaction worth up to $100 million.

Boston-based Massachusetts General Hospital is partnering with virtual reality therapeutics company Rocket VR Health on an 80-patient trial that will study the effect VR has on the quality of life for blood cancer patients.

Best Buy entered into a partnership with Charlotte, N.C.-based Atrium Health, a part of Advocate Health, to enhance its hospital-at-home program. 

For many in the digital health space, the pandemic years were ones of increased funding, new startups and loose money. Recently, a dramatic drop in funding and layoffs are forcing health systems to deal with a very different digital health environment. 

New Hyde Park, N.Y.-based Northwell Health is sending 22 palettes of medical and disaster relief to regions in Turkey and Syria devastated by a 7.8 magnitude earthquake in February. 

The FTC is taking a heightened interest in protecting the privacy of health data online and is cracking down on companies such as GoodRx and Amazon as it looks to take a new approach to regulating data collection. 

Here are three new healthcare innovation hubs being built:

Venture capital investment in health IT fell to $451.3 million in quarter four, down almost 75 percent from 2021's quarterly pace, according to a March 2 health IT report from market researcher PitchBook.

CVS went from one store in 1963 to a $105 billion healthcare behemoth that has thousands of pharmacies, hundreds of clinics and an insurance company — and continues to grow.

Home health company Signify Health has partnered with Cardinal Health to offer home-based clinical and medication management services to patients. 

Richmond, Va.-based Henrico Doctors' Hospital is notifying 990 patients that some of their protected health information was compromised in a data breach. 

As tech companies conduct massive layoffs, hospitals and health systems IT leaders can take advantage of that opportunity by recruiting laid off IT talent for their open IT roles. 

Making sure IT systems are running — and running effectively — is a concern of every hospital and health system CIO. That's most definitely true when they help inform life-saving chemotherapy.

VillageMD, which is majority owned by Walgreens, has acquired a 30-location medical group in Connecticut as it continues its rapid expansion around the country.

St. Joseph, Mo.-based Mosaic Life Care went live with its new Epic EHR system, local news outlet KQ2 reported March 5.