The article was written by Becky Robinson, founder and CEO of Weaving Influence, a marketing agency for business and thought leaders.
Ms. Robinson laid out five steps to becoming a thought leader:
1. Identify the content you are best positioned to share, whether it is about your organization’s values, culture, areas of expertise or another subject.
2. Create a catalog of your existing content: articles, slide decks, emails answering FAQs, etc.
3. Make a content calendar with themes to guide your creation. When you need more content, pay attention to your day-to-day activities, the stories you repeatedly tell and the questions you often answer.
4. Repurpose your content for different media: Talk about content in old blog posts on video or summarize past FAQs for social media posts.
5. Make “content bundles,” grouping similar subject matter to easily share across platforms.
