10 must-reads for healthcare leaders this week

Culture. Productivity. Strategy. Execution. These ideas will never go out of style for hospital and health system leaders.

The following leadership articles were published by Becker's Hospital Review in the last week.

1. 3 reasons to set your alarm for 4 am
A recent report in The Wall Street Journal touts the benefits of a super-early start for more than just the CEOs, farmers and currency traders of the world.

2. Healthcare transformation is relentless, detailed, low-level hard work: 7 essential ways to support it
Policy reform is only the beginning in healthcare transformation, according to a perspective penned by Richard M.J. Bohmer for The New England Journal of Medicine.

3. The future of healthcare marketing
In today's digital world, consumers are no longer reliant on traditional methods of communication to get their information, e.g., billboards, direct mail, radio ads, etc. Mobile technology and the rise of smartphones have made information easily accessible, therefore to keep up with consumers' evolving demands, marketers — and specifically healthcare marketers — must be flexible and willing to adapt with this shift.

4. Nearly half of executives write thought leadership pieces to differentiate themselves from competition
There's an influx of executives vying to share their thoughts about what they have learned in their times as an organization leader. But why do C-suite executives write thought leadership content?

5. Intermountain's CNO on maximizing nurse talent, optimizing care transitions and more
According to the American Nurses Association, miscommunication during care transitions is a well-known cause of medical errors. The importance of health IT in care transitions is increasing as healthcare continues to evolve at a rapid pace. At Salt Lake City-based Intermountain Healthcare — a national forerunner in health IT — nurses are on the front lines of care and work directly with health IT professionals to ensure smooth care transitions and the safety of patients across the system. 

6. Poll finds healthcare professionals favor Clinton over Trump
Physician practice professionals, including physicians and their clinical and administrative staff, believe Hillary Clinton is the best presidential candidate for their practices, according to a poll from Aprima Medical Software.

7. 12 female CEOs making their mark in healthcare
As CEOs, these 12 women have positively impacted their hospitals and health systems, and the greater healthcare industry.

8. Researchers ask: When patients flood a hospital — who should be saved first?
Researchers from Baltimore-based Johns Hopkins Medicine are extending the decision-making process to the public regarding who providers should prioritize saving in the event of a disease outbreak, terrorist attack or national disaster, according to a report in The New York Times.

9. 5 questions leaders should ask themselves daily
One of the most prevalent characteristics shared by high-impact leaders is an unending sense of curiosity. They are always eager to learn — about themselves, their employees and the world outside. While many people are innately inquisitive creatures, it is also possible to cultivate this sense of curiosity, thereby expanding one's potential to learn and grow, according to strategy + business.

10. The too-often overlooked driver of a positive hospital brand
The industry-wide transformation from volume- to value-based care delivery systems has spurred an increasing emphasis on patient satisfaction and catalyzed the drive for healthcare to mirror the retail consumer experience. While much of these efforts tend to center on quality and health outcomes, the revenue cycle is an important, often overlooked area with the potential to make or break the patient experience.

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