H.I.G. Growth Partners, a growth capital investment affiliate of global private equity investment firm H.I.G. Capital, has acquired Eruptr, a healthcare digital marketing company.
Eruptr provides digital marketing and patient engagement solutions for North American hospitals and health systems. Its solutions include Search Engine Marketing, Search Engine Optimization and Social Media Marketing.
According to officials from both entities, the acquisition will allow H.I.G. Growth to expand its digital media and marketing expertise.
"We are excited to enter this next phase of acceleration with H.I.G. Growth as our partner," Eruptr's CEO and co-founder Kevin Minnelli, said. "They bring a wealth of experience in the digital media and marketing industry, and we look forward to leveraging our relationship to further expand our offerings."
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