Survey: How do patients choose providers?

The plurality of patients — 38 percent — cite referral from a healthcare professional as their preferred method for finding a provider, according to a Kyruus report.

For the report, titled the "2017 Patient Access Journey Report," Kyruus tapped Wakefield Research to survey 1,000 patients, all of whom reported searching for a healthcare provider during the last two years. The respondents provided insight into how they searched for and selected providers.

Thirty-seven percent of patients said their preferred method for finding a provider was through independent research, while 26 percent said they preferred to receive recommendations from a friend or family member.

Here's how patients responded when asked how they ultimately found their primary care provider.

1. Independent research: 34 percent

2. Insurance provider: 32 percent

3. Friend or family: 20 percent

4. Healthcare provider: 13 percent

5. Other: 1 percent

To access the Kyruus report, click here.

More articles on patient engagement:
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