Service Employees International Union claims 2 million members nationwide, including healthcare workers.
SEIU Political Director Maria Peralta characterized this investment as “the biggest voter engagement and get-out-the-vote program in the union’s history.”
She told union members and leaders the campaign will span more than 40 states, with a focus in the battleground of Colorado, Florida, Michigan, Minnesota, Nevada, Pennsylvania, Virginia and Wisconsin.
Overall, SEIU said it plans to connect with more than 6 million voters during the campaign, which launched in January. Efforts will include knocking on the doors of millions of households, texting voters, and a paid media strategy in several languages.
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