Service Employees International Union claims 2 million members nationwide, including healthcare workers.
SEIU Political Director Maria Peralta characterized this investment as “the biggest voter engagement and get-out-the-vote program in the union’s history.”
She told union members and leaders the campaign will span more than 40 states, with a focus in the battleground of Colorado, Florida, Michigan, Minnesota, Nevada, Pennsylvania, Virginia and Wisconsin.
Overall, SEIU said it plans to connect with more than 6 million voters during the campaign, which launched in January. Efforts will include knocking on the doors of millions of households, texting voters, and a paid media strategy in several languages.
More articles on leadership and management:
How Warren Buffett would improve boards
Coronavirus fears present threat to Trump campaign
Detroit Medical Center CEO Dr. Audrey Gregory on the perspective she brings to her role
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
