Why a major house-call healthcare startup is pivoting toward telemedicine

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Pager, a startup offering on-demand healthcare in the form of physician house calls, was one of the first to enter the "Uberization" of healthcare discussion, and while it's had a successful launch in New York City, the company is setting its sights on a different method of care delivery, FastCompany reports.

Pager plans to partner with NewYork Presbyterian's Weill Cornell Medicine to offer telemedicine virtual visits because the house-call model has proved expensive and difficult to scale from city to city, according to FastCompany.

Andrew Cholmer, executive vice president of sales and marketing for Pager, told FastCompany the startup also has partnerships with major insurers, such as United, Aetna and Cigna, in the works. This connection would enable the company to generate more reimbursement than it currently gets for house calls and telemedicine alone. 

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