In an Oct. 22 article he wrote for Forbes, Mr. Prasad said healthcare marketers should consider the following three trends when building their messaging strategies:
- Telehealth expansion: Healthcare marketers may need to play up telehealth as a key offering, as the pandemic has spurred accelerated growth in the field.
- Patient experience: Positive patient experiences build patient loyalty, so it’s important for healthcare marketers to showcase them.
- Artificial intelligence: The adoption of AI in healthcare is expanding rapidly, and patients want to know how healthcare organizations are using new technologies such as predictive analytics, speech recognition and chatbots.
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