When it comes to protecting consumers' privacy, digital health companies must clearly convey how their mobile health applications collect and use data, according to the American Medical Association.
Mobile health apps should clearly define their privacy policies, allows users the opportunity to opt in or out of data sharing and fully comply with all applicable laws, rules and regulations, according to guidelines developed by Xcertia. The independent nonprofit was founded by AMA and other health and technology organizations.
Here are five key areas developers should consider when it comes to protecting user privacy, according to AMA:
1. Retention of data
2. Access mechanisms
3. HIPAA compliance
4. Children's Online Privacy Protect Act
5. General Data Protection Regulation