HCA Virginia Health System has announced that it will change its name to LewisGale Regional Health System, according to an HCA Virginia news release.
The health system operates Lewis-Gale Medical Center in Salem, Va., and the new name will extend that brand throughout the entire system. The new name will represent all 38 HCA-owned facilities, including four hospitals, within HCA Virginia.
Lewis-Gale will undergo a slight name change when it becomes LewisGale Medical Center. Other HCA Virginia hospitals will be renamed LewisGale Hospital followed by a geographic identifier. Allegheny Regional, Montgomery Regional and Pulaski Community will become LewisGale Hospital - Allegheny, Lewis Gale Hospital – Montgomery and LewisGale Hospital - Pulaski, respectively.
The decision to rebrand the system came after months of consumer research and is intended to better represent the size and score of the system.
A similar branding strategy will be adopted by HCA-owned physician practices, imaging centers and the health system's two regional cancer centers.
Read the release on LewisGale Regional Health System.
Read previous coverage on HCA Virginia:
- Pulaski Community Hospital in Virginia Names New CEO
- Contested HCA Virginia Hospital Denied Land Use
The health system operates Lewis-Gale Medical Center in Salem, Va., and the new name will extend that brand throughout the entire system. The new name will represent all 38 HCA-owned facilities, including four hospitals, within HCA Virginia.
Lewis-Gale will undergo a slight name change when it becomes LewisGale Medical Center. Other HCA Virginia hospitals will be renamed LewisGale Hospital followed by a geographic identifier. Allegheny Regional, Montgomery Regional and Pulaski Community will become LewisGale Hospital - Allegheny, Lewis Gale Hospital – Montgomery and LewisGale Hospital - Pulaski, respectively.
The decision to rebrand the system came after months of consumer research and is intended to better represent the size and score of the system.
A similar branding strategy will be adopted by HCA-owned physician practices, imaging centers and the health system's two regional cancer centers.
Read the release on LewisGale Regional Health System.
Read previous coverage on HCA Virginia:
- Pulaski Community Hospital in Virginia Names New CEO
- Contested HCA Virginia Hospital Denied Land Use