“From the surgical robotics to AI to the Mayo Clinic platform, the technologies are visual representations of the kind of innovations we use with our patients every day in our hospitals,” Ms. Biwer told the publication. “[The campaign] brings our bold forward strategy of ‘cure, connect, and transform’ to life.”
The six video ad campaigns focus on the message of healthcare achievements which once seemed impossible becoming possible.
The ads will air nationally and locally and aim to inspire trust in consumers as well as remove patient barriers to accessing care and clinical trials, according to Ms. Biwer.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
