Bellin and Gundersen Health System to rebrand as Emplify Health

La Crosse, Wis.-based Bellin and Gundersen Health System is getting a new name and brand.  

The health system, formed in December 2022 from the merger of La Crosse-based Gundersen Health and Green Bay, Wis.-based Bellin Health, will be called Emplify Health, according to an April 30 news release from Bellin and Gundersen Health System.

The name change will take place over time, with all Bellin and Gundersen hospitals and clinics eventually changing their name to Emplify Health.

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