Monongahela (Pa.) Valley Hospital’s CEO and president, Louis Panza Jr., said he “will use every source possible to encourage people to get vaccinations. It’s that important.”
Eight strategies the hospitals are implementing:
- Mon Valley Hospital is using electronic billboards to advertise the vaccine, Mr. Panza said.
- Another strategy the hospital is using is advertisements to call attention to the vaccine in a positive light.
- Mr. Panza also said his hospital is using social media to target the community.
- Mon Valley Hospital is publishing op-eds in the media to discuss vaccines from expert perspectives.
- Mon Valley Hospital is distributing fliers to local physician offices with step-by-step instructions on how to schedule a vaccination appointment.
- Washington (Pa.) Health System and Mon Valley Hospital have partnered with the chamber of commerce in a vaccine campaign.
- Washington Health System is having a public town hall so physicians, pharmacists and nurses can provide honest and transparent answers on the vaccine.
- Washington Health System is opening its vaccine clinics to walk-ins to make them more flexible to the community. It will begin opening some clinics on April 29.
More articles on leadership and management:
Biden picks nominee for HHS mental health, substance use post
Departing Mass General president on preserving hospital’s culture, setting new benchmarks
Ball back in Democrats’ court after Biden’s CMS nomination delayed
At Becker's 4th Annual CEO + CFO Roundtable, taking place November 2–5 in Chicago, more than 1,500 hospital and health system executives tackle decisions that determine whether organizations thrive or merely survive: protecting margins under cost pressure, choosing where to grow, renegotiating payer relationships, stabilizing the workforce and proving real ROI on technology. This is where leaders work through them together, face-to-face. Apply for complimentary registration now.
