Kaiser deal, ChatGPT, TikTok: 10 most-read hospital marketing stories of ’23

Here are the 10 most-read marketing stories from Becker’s during the first half of 2023.

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1. Who spent $1M to disparage a hospital?

2. Johns Hopkins All Children’s faces backlash in wake of Netflix documentary

3. Why Geisinger will keep its name under the Kaiser deal

4. ‘We never saw Risant Health coming’: What leaders are saying about the Kaiser-Geisinger deal

5. 5 COVID-19 vaccine brand names, explained

6. Viewpoint: Hospitals should spend money on staffing, not Super Bowl ads

7. NYU Langone sues Northwell over similarities in advertisements

8. The ‘potential is mind-blowing’: How hospitals use ChatGPT for marketing

9. Martha Stewart, a sword and a pineapple: Her Pfizer ad

10. Patient ‘influencers,’ reaching Gen Z: Why hospitals are on TikTok

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