Here are four statistics on this year’s shopping trends.
- About 109 million people shopped online from Thursday to Sunday, compared to 99 million who purchased products in stores, according to a survey released Sunday by the National Retail Federation.
- Adobe Systems analyzed data from 22.6 billion retail website visits that occurred on Thanksgiving and Black Friday and found online spending jumped 18 percent from last year to $5.27 billion.
- The amount of in-store visitors on Black Friday dropped almost 11 percent compared to last year and sales dropped by more than 10 percent, according to the in-store analytics firm RetailNext.
- Adobe’s analysis showed cell phones made up 55 percent of web traffic on Black Friday and 36 percent of sales — up from 33 percent of sales in 2015 and just 26 percent of sales in 2014, according to WSJ.
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