While many Americans flocked to stores this Thanksgiving and Black Friday to take advantage of holiday season deals, even more consumers turned to the web to make their purchases, according to The Wall Street Journal.
Here are four statistics on this year's shopping trends.
- About 109 million people shopped online from Thursday to Sunday, compared to 99 million who purchased products in stores, according to a survey released Sunday by the National Retail Federation.
- Adobe Systems analyzed data from 22.6 billion retail website visits that occurred on Thanksgiving and Black Friday and found online spending jumped 18 percent from last year to $5.27 billion.
- The amount of in-store visitors on Black Friday dropped almost 11 percent compared to last year and sales dropped by more than 10 percent, according to the in-store analytics firm RetailNext.
- Adobe's analysis showed cell phones made up 55 percent of web traffic on Black Friday and 36 percent of sales — up from 33 percent of sales in 2015 and just 26 percent of sales in 2014, according to WSJ.
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