A recent blogpost from Select International advises on building your employer brand.
Editor's Note: This article originally appeared on Select International's website.
Talent acquisition teams from every industry are feeling the belt tighten around the waist of the labor market. It's no secret that the unemployment rate is at an 18-year low, and as the number of available jobs go up the number of available workers is going down. As a result, teams are looking for new ways to attract and retain talent. These efforts can yield positive results if you know where to start. I can’t think of a better place than building and promoting your employer brand.
I recently wrote about improving your employer brand, and where to start the process. This included conducting internal and external audits to understand your employees’ perceptions of your organization. It’s important to start here because the positive feedback you receive is used as the basis of your employee value proposition (EVP), which is your competitive edge in the market, and will be the foundation of your branding strategy.
There are many articles and resources available on this subject, and I encourage you to take the time to do additional research to help you build a strategy that works best for you. To get you going in the right direction, here are four tactics that you should consider using in your employer branding strategy. Click to continue>>
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