New York health system unveils new brand identity

Utica, N.Y.-based Mohawk Valley Health System unveiled a new brand identity June 9.

The health system introduced a new logo and brand that was developed by its employees, medical staff, board of directors and the health system's community, according to a June 9 press release. 

The updated brand reflects the health system's goal to connect its brand to its new regional medical center, Wynn Hospital, which is expected to open in 2023.  

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