Below are four key tips healthcare marketers should keep in mind when crafting messaging for baby boomers, according to a study published Aug. 3 in The Hearing Journal.
- Communicate virtual care options, as baby boomers have a growing interest in telehealth.
- Market the importance of exercise, and encourage the use of wearable devices that track health and fitness.
- Give options to improve leisure time, as many baby boomers’ leisure activities have gotten unhealthier during the pandemic.
- Prioritize patients’ schedules and allow for flexibility.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
