Reading, Pa.-based Tower Health hired Lisa Hess to serve as vice president of marketing and communications.
Here are three notes:
1. Ms. Hess previously served as VP of marketing, corporate communications and customer engagement and VP of marketing and customer relationship management at Lancaster (Pa.) General Health.
2. She has also worked at Bryn Mawr, Pa.-based Main Line Health, serving in numerous roles, including product line marketing manager.
3. She is a member of the Society for Healthcare Marketing Strategy and Development and American Marketing Association.