For developers and entrepreneurs looking to enter the telemedicine market, Medicast co-founder and CEO Sam Zebarjadi offers the following strategies for success in an Entrepreneur report.
1. Be mindful of local and national health and development regulations. Mr. Zebarjadi suggests companies and developers work with regulatory agencies throughout every step of the development process to make sure they are adhering to related laws and regulatory requirements, particularly laws pertaining to Internet use, email and related technologies.
2. Educate customers. Although it is quickly growing, telemedicine is still a fairly new industry, so developers and entrepreneurs should make sure the consumer base is aware of their offerings. In the report, Mr. Zebarjadi says companies should "be systematic in a scalable way" and identify demand by population density, health index, age, income levels, family size and average wait times.
3. Develop mutually beneficial relationships. To be successful and optimize a company's position in the telemedicine industry, it is important to have a strong industry network of peers and consumers, Mr. Zebarjadi said in the report. Such a network can help companies understand consumer wants and needs as well as creating a team that can propel the company forward. "The healthcare industry is extremely small, so never undervalue taking 15 minutes of your time to network with others and offer your valuable insight to any conversation," Mr. Zebarjadi said in the report. "People will take notice and want to work with you."
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