UM Health-Sparrow leaders unveiled new signage and a promotional campaign April 10 as part of celebrations to begin marking Sparrow’s new name and rebranding, according to a news release shared with Becker’s. Celebrations are scheduled April 10 at UM Health-Sparrow Clinton and UM Health-Sparrow Carson, both in Lansing, and on April 11 at UM Health-Sparrow Eaton and UM Health-Sparrow Ionia.
The celebrations follow University of Michigan Health’s 2023 acquisition of Sparrow Health System. The former E.W. Sparrow Hospital in Lansing has become University of Michigan Health-Sparrow Lansing, and the new names for Sparrow’s five community hospitals will be:
— Sparrow Carson Hospital: University of Michigan Health-Sparrow Carson.
— Sparrow Clinton Hospital: University of Michigan Health-Sparrow Clinton.
— Sparrow Eaton Hospital: University of Michigan Health-Sparrow Eaton.
— Sparrow Ionia Hospital: University of Michigan Health-Sparrow Ionia.
— Sparrow St. Lawrence: University of Michigan Health-Sparrow St. Lawrence.
“We have created a regional health system in which we utilize the strengths of medical experts in Ann Arbor, the Lansing area and the Grand Rapids area to provide top-notch care to our communities,” Margaret Dimond, regional president of U-M Health, said in the release. “What that means for our patients and their families is sometimes not having to make a long drive for specialized care and being back in the comfort of your home sooner.”
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.