The hospitals involved in the campaign are Mount Pleasant-based East Cooper Medical Center, the Medical University of South Carolina, Ralph A. Johnson VA Medical Center, Roper St. Francis Healthcare and Trident Medical Center. The latter four hospitals are all based in Charleston.
The campaign, named “Masks Save Lives,” was launched July 20 and consists of billboards and social media posts highlighting the importance of wearing a mask in slowing the spread of COVID-19.
More articles on digital marketing:
4 hospital chief marketing officers on the importance of collaboration
Indiana hospital to host COVID-19 information sessions on Zoom
Virginia Hospital and Healthcare Association launches new campaign, provides free face masks
