New York hospital rebrands to reflect that it’s part of Ascension

Lourdes Hospital in Binghamton, N.Y., rebranded its logo to reflect that it is a part of St. Louis-based Ascension, Binghamton’s ABC affiliate reported Jan. 3.

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The hospital installed new signs featuring Ascension’s logo in all its facilities.

The Daughters of Charity, the hospital’s sponsor, selcted the logo, which features a trinity symbol overlapping the letter A. The three colors in the trinity symbol were selected with green representing growth, blue representing health and purple representing compassion.

The hospital became a part of Ascension in 1999.

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