New York hospital rebrands to reflect that it's part of Ascension

Lourdes Hospital in Binghamton, N.Y., rebranded its logo to reflect that it is a part of St. Louis-based Ascension, Binghamton's ABC affiliate reported Jan. 3.

The hospital installed new signs featuring Ascension's logo in all its facilities.

The Daughters of Charity, the hospital’s sponsor, selcted the logo, which features a trinity symbol overlapping the letter A. The three colors in the trinity symbol were selected with green representing growth, blue representing health and purple representing compassion.

The hospital became a part of Ascension in 1999.

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