Some key details about the campaign:
- The ALA partnered with the Ad Council to deliver public service announcements encouraging parents to talk to their children about vaping and its harmful effects. The PSAs will be a part of the association’s “Get Your Head Out of the Cloud” series.
- The association committed $2 million for research to gain a clearer understanding on the dangerous effects of vaping on lungs. It also partnered with Evanston, Ill.-based Northwestern University to conduct a $25 million National Institutes of Health-funded study on millennial lung health, which will involve examining nationwide vaping behaviors.
- The campaign will include the ALA’s Vape-Free School Initiative, which provides schools with information and resources to educate their students about the dangers of vaping.
- The ALA will execute an advocacy plan to encourage the FDA to impose strict regulations on tobacco and e-cigarette companies marketing to young people.
More articles on digital marketing:
Salesforce to cut jobs despite 29% Q2 revenue jump: 4 things to know
UAB Hospital projects giant digital sign to thank healthcare workers
Marketing role models: 4 health system marketing execs share the brands they admire
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.