DeepIntent debuts privacy-protected healthcare advertising platform

New York-based marketing technology company DeepIntent launched its Healthcare Marketplace May 12, allowing advertisers and publishers to collaborate on healthcare campaigns on a privacy-protected platform.

Publishers will conduct trading on the platform by using their own data to authenticate audiences, respond to proposals and create inventory deals. The platform also will give advertisers data access and audience delivery forecasts.

Healthcare Marketplace forbids data transfers outside of its secure platform, and DeepIntent said it will not pursue integration with other demand side platforms to further preserve its data privacy.

This launch marks the final installment of DeepIntent's digital healthcare marketplace project. 

Read the full news release here.

More articles on digital marketing:
Advertising during a pandemic: 7 thoughts and considerations
Baylor Scott & White publicizes COVID-19 safety measures to attract patients
Mayo Clinic encourages plasma donations through new radio campaign

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.

 

Featured Webinars

Featured Whitepapers