Consumers most willing to share health data with physician and family, report finds

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When it comes to sharing health data, consumers feel most comfortable giving physicians access to their records and least willing to share with technology companies, according to a recent Rock Health report.

For its 2020 Consumer Adoption Survey, Rock Health teamed up with the Stanford Medicine Center for Digital Health surveyed 7,980 individuals about their consumer healthcare habits and preferences.

Here's what survey participants said when asked about their health data-sharing preferences and willingness to share with the following entities. 

  • Physician: 72 percent
  • Family: 52 percent
  • Health insurer: 53 percent
  • Pharmacy: 46 percent
  • Research organization: 35 percent
  • Employer: 15 percent
  • Health tech company: 25 percent
  • Government organization: 12 percent
  • Pharmacy company: 22 percent
  • Tech company: 11 percent

Here's what survey participants said when asked about their willingness to share COVID-19 health data with the following entities.

  • Physician: 70 percent
  • Family: 61 percent
  • Health insurer: 45 percent
  • Pharmacy: 35 percent
  • Research organization: 33 percent
  • Employer: 32 percent
  • Health tech company: 25 percent
  • Government organization: 23 percent
  • Pharmacy company: 23 percent
  • Tech company: 14 percent

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