The survey of more than 300 senior healthcare marketing professionals found that hospitals were more likely to spend money on connected television and over-the-top style ads through local media stations than physicians’ offices.
Additionally, more than 60% of respondents have already begun or plan to use generative artificial intelligence within their advertising, according to Dec. 7 SalesFuel and BIA Advisory Services news release.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
