Four things to know:
1. Walgreens Boots Alliance is using Adobe’s analytics, audience manager and marketing tools to personalize the customer experience for its Walgreens loyalty members. WBA has added Adobe’s tools to its email, website and mobile app offerings.
2. Pfizer tapped the Adobe Experience Cloud to increase engagement with physicians and patients; with the cloud’s analytics tools, Pfizer can pull engagement insights from across digital interactions.
3. St. Louis-based Mercy Health teamed up with Abode to update its website into a more user-friendly and retail-like healthcare experience. The health system uses Adobe’s tools to let consumers access self-service information online.
4. Change Healthcare partnered with Adobe to strengthen the way it sells software to healthcare customers. Using Adobe’s experience platform, Change Healthcare streamlined its commerce process and purchasing workflows.
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Henry Ford, Google want bright ideas for reducing health inequities with tech: 6 details
How CIOs are using tech to combat IT employee burnout: 4 things to know
How Kaiser Permanente, Intermountain & more are spending innovation investment dollars
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