Marketing data company Luscid estimated the annual value of each of these front-of-jersey sponsorships. Here is how the deals involving health systems rank, according to the March ProSports Media story:
1. Sutter Health (Sacramento, Calif.) and Bay FC: $2 million
2. MD Anderson Cancer Center (Houston) and Houston Dash: $1.25 million
3. Providence (Renton, Wash.) and Portland Thorns: $1.08 million
4. Saint Luke’s Health System (Kansas City, Mo.) and Kansas City Current: $1 million
5. Kaiser Permanente (Oakland, Calif.) and San Diego Wave FC: $850,000
6. Orlando (Fla.) Health and Orlando Pride: $800,000
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