Secaucus, N.J.-based Hudson Regional Health has unveiled a new brand identity and hospital names. The health system, the state’s fourth-largest, launched in May to operate Secaucus-based Hudson Regional Hospital and three hospitals that were previously part of now-defunct Bayonne, N.J.-based…
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Indianapolis-based Indiana University Health has renamed one of its hospitals. As of July 1, Indiana University Health Saxony Hospital in Fishers, Ind., will be known as IU Health Fishers, according to a health system news release. The name change is…
Two health systems were honored at the Cannes Lions International Festival of Creativity 2025 for excellence in advertising and communications. Bronx, N.Y.-based Montefiore Health System won a Silver and Bronze Lion at the June festival in Cannes, France, while New…
Knoxville, Tenn.-based Cherokee Health Systems has officially changed its name to River Valley Health. The rebrand reflects the organization’s evolution from a small mental health clinic in Morristown, Tenn., to a regional healthcare provider offering integrated services. According to a…
The American Hospital Association has launched a new ad campaign asking Congress to protect access to hospital care as lawmakers consider legislation that the group says could harm patients and communities across the country. The ad, released June 23, focuses…
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Mass General for Children has rebranded as Mass General Brigham for Children. The move reflects the collaborative approach taken by the pediatric arm of the Somerville, Mass.-based health system. “The transition to Mass General Brigham for Children strengthens our identity,…
University of Miami Health System, based in Miami, has extended its partnership with the Miami Marlins, continuing its role as the team’s official medical provider. As part of the agreement, physicians from the health system’s department of orthopedics and sports…
North Kansas City (Mo.) Hospital and Meritas Health have united as one brand: NKC Health. Four things to know: 1. The move aims to improve care coordination and the patient experience and bolster the organization’s position as a regional healthcare…
Several health systems were honored at the recent 42nd Annual Healthcare Advertising Awards. The winners, revealed in May by Health Care Marketing Report, were chosen by a panel of judges based on such factors as creativity, quality, message effectiveness, consumer…
Health system marketing leaders told Becker’s they build trusted brands by partnering with patient experience teams and highlighting stories of top-notch clinical care. Branding agency Monigle recently ranked the top 10 most trusted health system brands based on a survey…