Two health systems were honored at the Cannes Lions International Festival of Creativity 2025 for excellence in advertising and communications.
Bronx, N.Y.-based Montefiore Health System won a Silver and Bronze Lion at the June festival in Cannes, France, while New York City-based NewYork-Presbyterian earned a Bronze Lion.
Montefiore won Silver in the Health Service and Facilities category for Film: Cinema, TV and Digital Film Content and Bronze for Film Craft: Script for its campaign “The Rarest Stars Shine Brightest.”
NewYork-Presbyterian earned Bronze in the Nonprofit/Foundation-led Education and Awareness category for Brand Experience and Activation for its Sickle Cell Ball campaign, a collaboration with the NBA and Wilson Sporting Goods.
“Our goal was to find creative and engaging ways to shine a spotlight on a condition that deserves more attention,” said Devika Mathrani, senior vice president and chief marketing and communications officer of NewYork-Presbyterian, in a June news release. “The Bronze Lion is a testament to the dedication and effort of so many team members, our agency partners and, most importantly, those who work tirelessly every day to fight this disease.”
