Several health systems were honored at the recent 42nd Annual Healthcare Advertising Awards.
The winners, revealed in May by Health Care Marketing Report, were chosen by a panel of judges based on such factors as creativity, quality, message effectiveness, consumer appeal, and graphic design.
Here are the health system Best in Show winners (along with the category and name of the campaign):
University of Colorado Anschutz Medical Campus (Aurora)
Special Video-Under 2 minutes
CU Anschutz “Where Dreams Live”
Catholic Health (Buffalo, N.Y.)
Outdoor
Nobody But CH
Wellstar Health System (Marietta, Ga.)
Electronic Advertising
Back to School
Lexington Medical Center (West Columbia, S.C.)
Apps/Interactive
My Lexie
University of Maryland Medical System (Baltimore)
Installations
UMMS’ Baltimore Ravens Stadium Suite
Magazine Advertising-Single
UMMC Best Life Living Donor Transplant 12-2024
UChicago Medicine
Installations
Cancer Fence Signage
Driscoll Children’s Hospital (Corpus Christi, Texas)
Imprinted Materials
Driscoll “Together, We Heal” Promo Collection
Allegheny Health Network (Pittsburgh)
E-Publication
“Keep Our Connections Strong” Fundraising Campaign
AdventHealth (Altamonte Springs, Fla.)
Publication/External
Top Docs
UMC Health System (Lubbock, Texas)
Special Video-Over 2 minutes
UMC Flow-an “Espresso” Parody
Dayton (Ohio) Children’s
Special Video-Over 2 minutes
Dayton Children’s-The Letter
Columbus (Neb.) Community Hospital
Imprinted Materials
CCH Columbus Days Lantern
