Ascension and AdventHealth have pulled the plug on their joint venture Amita Health and are renaming hospitals to reflect their system names.
Digital Marketing
Renton, Wash.-based Providence and Seattle-based Swedish Health Services are rolling out a unified brand for their chain or healthcare organizations in western Washington.
Oakland, Calif.-based Alameda Health System is renaming its flagship hospital after Wilma Chan, a member of the Alameda County board of supervisors who was struck and killed by a vehicle in November, The Mercury News reported March 30.
Big companies, like General Motors, Coca Cola and Kimpton Hotels are placing mental health front and center in their marketing, reported The Wall Street Journal March 27.
Kirkland, Wash.-based EvergreenHealth Medical Center may change the name of its family maternity center after staff members said "maternity" excludes pregnant people who do not identify as women.
Advertisement
Brooklyn-based New York Community Hospital was renamed Maimonides Midwood Community Hospital, Brooklyn Paper reported March 25.
Healthcare professionals have taken to YouTube to reach their patients. From giving out health advice to breaking down the complexities and realities of being a physician in the healthcare industry, the platform is becoming a place for healthcare providers to…
Philadelphia-based Penn Medicine launched a digital art campaign March 24 that pays homage to healthcare workers.
Henry Ford Health System dropped "system" from its name and launched a rebrand, the Detroit-based health system said in a March 22 news release. Here are three things to know:
Indiana Gov. Eric Holcomb recently signed a bill designed to improve transparency for patients by banning medical title misappropriation in advertisements.