Digital Marketing

Sacramento, Calif.-based UC Davis Health launched a new program aimed at improving education regarding organ donation access and transplantation in underserved communities.

The ability to alter logos, pixel pressure and a desire to be perceived as professional have pushed marketing departments into the newest trend of debranding, reported Ben Schott for Bloomberg April 14.

A Penn Medicine physician's short film about responding to stroke patients made the shortlist for the World Health Organization's Health for All Film Festival.

Arlington-based Virginia Hospital Center rebranded as VCH Health, the health system said April 15.

Renton, Wash.-based Providence launched a digital hub to showcase stories of partnership and volunteerism.

Vidant Health and East Carolina University, both based in Greenville, N.C., unveiled a new logo for the ECU Health system as well as name changes to hospitals across North Carolina.

Livonia, Mich.-based Trinity Health plans to rebrand eight hospitals and hundreds of care sites in Michigan.

Dartmouth-Hitchcock Health unveiled a new brand identity April 12 after launching its rebranding effort nearly three years ago.

Here are nine hospitals and health systems that have announced name changes or other rebranding efforts since March 22.

Here are five marketing campaigns launched by healthcare organizations in the last 30 days.