Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8.
Digital Marketing
Los Angeles-based Keck Medicine of the University of Southern California has launched its first campaign —called "Limitless" — in partnership with advertising agency Doner.
Allscripts relaunched its online application store to showcase more certified apps and devices available to its clients.
Boston-based Mass General Brigham is coming under fire for its ad campaign being used to gain support for its proposed $2.3 billion expansion, The Boston Globe reported March 3.
To craft successful campaigns, healthcare marketers must stay on top of changing industry trends, some of which they would like to see disappear. Here, three health system marketing leaders share the marketing trends they wish would go away.
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On March 3, HCA Healthcare will rename and rebrand 49 hospitals and hundreds of other care sites in Florida in order to unite affiliated HCA health systems and hospitals under one shared brand.
Wellforce is changing its name to Tufts Medicine, the Burlington, Mass.-based system said March 1.
The Bethany, Okla.-based hospital formerly known as the Children’s Center Rehabilitation Hospital has rebranded, rolling out a new name, logo and website.
Sioux Falls, S.D.-based Sanford Health launched a brand campaign communicating its commitment to its expansive patient base.
Tallahassee, Fla.-based Capital Region Medical Center in Tallahassee, Fla., will be renamed HCA Florida Capital Hospital on March 3, WTXL Tallahassee reported Feb. 24.