Digital Marketing

Philadelphia-based Penn Medicine launched a digital art campaign March 24 that pays homage to healthcare workers.

Henry Ford Health System dropped "system" from its name and launched a rebrand, the Detroit-based health system said in a March 22 news release. Here are three things to know:

Indiana Gov. Eric Holcomb recently signed a bill designed to improve transparency for patients by banning medical title misappropriation in advertisements.

Johnson & Johnson renamed its medical device company to Johnson & Johnson MedTech, dropping the previous name.

Some of the biggest leaders in healthcare have teamed up in a new advertising campaign encouraging parents to get their children vaccinated against COVID-19, CBS reported March 17. 

Search engines are usually the first place patients go when seeking a healthcare provider, so it's imperative hospitals keep tabs on their online reputation, according to a report released March 16 by brand management firm Reputation.

HHS is focusing on parents in a new video ad campaign aimed at boosting COVID-19 vaccination rates in children, The Hill reported March 17.  

Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 28.

A Veterans Affairs medical center in San Diego was renamed March 14 in honor of a fallen Army nurse.

Here are five healthcare marketing campaigns Becker's covered since Feb. 23: