Digital Marketing

Tallahassee, Fla.-based Capital Region Medical Center in Tallahassee, Fla., will be renamed HCA Florida Capital Hospital on March 3, WTXL Tallahassee reported Feb. 24.

Two Florida hospitals are changing their names to reflect their affiliation with Nashville, Tenn.-based HCA Healthcare.

Grand Rapids, Mich.-based Spectrum Health has launched a publicity campaign urging patients to treat healthcare workers with more respect and kindness, NPR affiliate Michigan Radio reported Feb. 21.

More healthcare ad campaigns are focusing on meeting patients where they are, which often requires hospital marketing teams to think outside the box. Here, seven health system executives share an unexpected way their system has reached patients.

Fear-based messaging is often persuasive, but it has not been an effective way to promote COVID-19 vaccines or social distancing, Fast Company reported Feb. 20.

Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 12.

Here are eight healthcare marketing campaigns Becker's covered since Feb. 7:

The Lancaster, Calif.-based hospital formerly known as Antelope Valley Hospital launched a new brand identity, including a new logo and name: Antelope Valley Medical Center.

University Health Care System, a three-hospital system based in Augusta, Ga., is preparing to change the name of its flagship hospital once the system joins Atlanta-based Piedmont Healthcare on March 1, ABC affiliate WJBF reported Feb. 9.

The Ad Council partnered with Artsai, an ad tech company, to leverage predictive-personalization technology to target COVID-19 vaccination ads to vaccine hesitant states, MM+M reported Feb. 14.