University Health Care System, a three-hospital system based in Augusta, Ga., is preparing to change the name of its flagship hospital once the system joins Atlanta-based Piedmont Healthcare on March 1, ABC affiliate WJBF reported Feb. 9.
Digital Marketing
The Ad Council partnered with Artsai, an ad tech company, to leverage predictive-personalization technology to target COVID-19 vaccination ads to vaccine hesitant states, MM+M reported Feb. 14.
During the Super Bowl, advertisers vie for the attention of millions of fans. This year, four of the coveted spots were taken up by health and wellness companies.
Inglewood, Calif.-based Centinela Hospital partnered with Carvertise, a company that wraps vehicles in advertisements, to deploy a fleet of Centinela-branded Ubers outside SoFi Stadium, where the Super Bowl will be played, M+MM reported Feb. 11.
In the past decade, the ability to leverage social media has become an indispensable part of hospital marketing strategy. Becker's reached out to 23 health systems across the country to learn more about how they plan to use social media…
Advertisement
Healthcare professionals have taken to Instagram to build their personal brand, share their stories, spread awareness and connect with patients on a different platform, MM+M reported Feb. 8.
Pullman (Wash.) Regional Hospital revitalized its brand to better reflect its mission and values.
Indianapolis-based Community Health Network, Eskenazi Health and Indiana University Health shared messages and images via social media aimed at improving vaccination rates among Indiana residents.
Salesforce, Epic and CipherHealth were among the companies nabbing No. 1 spots for patient engagement categories in KLAS Research's 2022 "Best in KLAS" rankings.
The Coalition to Protect America's Health Care, which was co-founded by the American Hospital Association, launched a TV ad Feb. 6 pushing Congress to prevent pending Medicare cuts as hospitals deal with the omicron variant, inflation and workforce shortages.