Insurance provider Aflac launched the "Close the Gap" initiative Jan. 19, aimed at highlighting those who fall through the cracks of the healthcare system, MM+M reported Jan. 24.
Digital Marketing
Women's health brands are having a hard time addressing women's health concerns on Facebook as ads are flagged as adult content, MM+M reported Jan. 21.
Early on in the pandemic, the media praised healthcare workers as heroic, but as the omicron surge wages war, six Atlanta healthcare providers say they aren't feeling like heroes anymore, the Rome News-Tribune reported Jan. 20.
Christine Albert, the chief marketing and experience officer at LCMC Health in New Orleans, believes empathy and authenticity are key for health systems to connect with their patients, according to an interview branding agency Monigle shared with Becker's.
The Mayo Foundation for Medical Education and Research, part of Rochester, Minn.-based Mayo Clinic, has won a case alleging its name was being used to divert people to a pornographic website.
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In 2022, hospitals' patient communication strategies will focus on carefully considered COVID-19 guidance and digital engagement efforts, according to four health system marketing executives who shared their strategies with Becker's.
CDC Director Rochelle Walensky, MD, said she has not been sufficiently clear with Americans when communicating the agency's COVID-19 guidance in an interview published Jan. 17 in The Wall Street Journal.
There are increasing avenues for collaboration between chief marketing officers and chief information officers to accelerate digital transformation, CIO reported Jan. 17.
Healthcare marketing professionals must make adjustments to how the field has changed over the pandemic, Matt Eastwood, global chief creative officer at communications firm McCann Health, said in a Jan. 13 interview in Muse by Clio.
Sioux Falls, S.D.-based Avera Health developed a new branding campaign, "Moving Health Forward," that focuses on connecting with patients through technology and new innovations.