Digital Marketing

A Dallas hospital changed its name from City Hospital at White Rock to White Rock Medical Center.

"On the Fence," Illinois' latest vaccination campaign, uses testimony from those who experienced vaccine hesitancy as a way to encourage people to get vaccinated, MM+M reported Feb. 1.

Following one year of Wilmington, N.C.-based New Hanover Regional Medical Center joining Winston-Salem, N.C.-based Novant Health, the system unveiled new names of several facilities with the Novant brand, which went into effect Feb. 1.

Here are five recent healthcare marketing campaigns launched in the past three weeks.

CVS has launched "Health Zones," a collaborative initiative with local nonprofits and Uber Health to get people to medical appointments, work and educational programs, according to AZ Family, Fox61 and CBS46.

Children's Hospital Los Angeles partnered with the Los Angeles County Department of Public Health on the VaxUp Challenge, an innovative campaign to increase COVID-19 vaccination rates among children and teens.

It is important that healthcare marketing professionals understand the relationship between brand and reputation. A hospital's brand is the promise it makes, and its reputation is how it fulfills that promise, according to a RepTrak report released Jan. 26.

Spotify said it will add a content advisory to any podcast episodes that mention COVID-19 while redirecting users to a public health site for more information, CNBC reported Jan. 30.

Data collection and online privacy continue to be top-of-mind concerns for consumers, and many policies on the matter are in flux. Below are four key changes that could affect hospitals' digital marketing strategies in 2022, according to a Jan. 25…

The CDC is playing up FOMO, or "fear of missing out," as one strategy to get Generation Z and millennials vaccinated, PR Week reported Jan. 25.