The annual Healthcare Marketers Survey conducted by MM+M accumulated marketing budgets from 93 individuals employed by pharmacy companies, biotech companies and medical device companies and found the following:
- 2021 marketing budgets increased by 15 percent to $8.3 million, compared to $7.2 million in 2020.
- Pre-pandemic marketing budgets were at $12.5 million in 2019.
- Forty-percent of respondents said they are putting more money into non personal promotion and channeling it into tactics to help sales representatives and non-rep-deliver digital tactics.
- Eighty-two percent of marketers say digital channels are their preferred marketing outlet.
- At about 52 percent, most of companies’ marketing budgets are directed at reaching healthcare professionals.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
