There are increasing avenues for collaboration between chief marketing officers and chief information officers to accelerate digital transformation, CIO reported Jan. 17.
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Healthcare marketing professionals must make adjustments to how the field has changed over the pandemic, Matt Eastwood, global chief creative officer at communications firm McCann Health, said in a Jan. 13 interview in Muse by Clio.
Sioux Falls, S.D.-based Avera Health developed a new branding campaign, "Moving Health Forward," that focuses on connecting with patients through technology and new innovations.
East Orange (N.J.) General Hospital received the new name of CareWell Health Medical Center on Jan. 12 after it was acquired by EOH Acquisition Group on Jan. 1.
Patients' communication with physicians during the pandemic has become more virtual as telehealth offerings increase, but this can pose a challenge to the patient experience as data becomes less centralized, VentureBeat reported Jan. 10.
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Purdue University Global is rolling out a bachelor of science degree in health education and promotion.
Here are five hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 3.
The marketing field changes as culture does, so there are often new trends for healthcare marketers to incorporate into their campaigns. Here are five ways healthcare marketers can keep their campaigns up to date in 2022, according to a Jan.…
Lourdes Hospital in Binghamton, N.Y., rebranded its logo to reflect that it is a part of St. Louis-based Ascension, Binghamton's ABC affiliate reported Jan. 3.
Under a joint operating agreement, East Carolina University's Brody School of Medicine and Vidant Health, both based in Greenville, N.C., will integrate under a shared brand known as ECU Health.