Digital Marketing

Here are 80 hospitals that have announced name changes or other rebranding efforts in 2021, as reported by Becker's Hospital Review:

Cleveland Clinic and University Hospitals are among a group of Cleveland hospitals and health systems that issued a full-page ad in Ohio's largest newspaper urging people to get vaccinated against COVID-19, The Washington Post reported Dec. 20. 

Building patient trust is essential for patient retention and hospital revenue, but measuring trust  can be tricky. Here, executives from four health systems share how they measure patient trust.

More than 65 percent of consumers turn to online search engines when looking for a new healthcare provider, according to a December Press Ganey research report. 

Two years into the pandemic, many Americans remain confused or skeptical about the COVID-19-related guidance they're receiving from the federal agencies and other public health experts. Here are eight key missteps public health communication professionals are continuing to make, according…

From their thoughts on interdepartment collaboration to the mottos they use to guide their campaigns to how they execute a strong digital strategy, here are 10 key quotes about healthcare marketing hospital executives shared with Becker's Hospital Review in 2021:

Verily, the healthcare and life sciences sister company of Google, recently named Cozi Namer its new head of marketing for health platforms, according to a Dec. 6 LinkedIn post. 

Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since Nov. 11. 

Addressing distrust in the U.S. healthcare system, eliminating structural barriers to access and informing trust through choice and community support are the three most urgent actions the country must take to address COVID-19 vaccine acceptance disparities, according to a study…

Bayfront Health rebranded three of its hospitals and their affiliated medical groups to unite under the name ShorePoint Health, the St. Petersburg, Fla.-based system said Nov. 30.