Digital Marketing

Here are seven hospitals and health systems that have announced name changes or other rebranding efforts since Nov. 11. 

Addressing distrust in the U.S. healthcare system, eliminating structural barriers to access and informing trust through choice and community support are the three most urgent actions the country must take to address COVID-19 vaccine acceptance disparities, according to a study…

Bayfront Health rebranded three of its hospitals and their affiliated medical groups to unite under the name ShorePoint Health, the St. Petersburg, Fla.-based system said Nov. 30.

Hospitals operate on thin margins, so marketing departments often have to craft campaigns on restrictive budgets. Here, marketing executives from seven health systems across the country share tips on how to launch a successful campaign on a tight budget.

MidMichigan Health has been renamed MyMichigan Health, the Midland-based health system announced Dec. 1. 

One of healthcare marketing professionals' main goals is to build trust, but that can be difficult to achieve across an entire health system.

Hospitals, clinics, pharmacies and other facilities that Wausau, Wis.-based Aspirus Health acquired from Ascension Wisconsin will adopt their new names on Dec. 1, Aspirus announced.

New York City-based Montefiore Health System kicked off its new "Caring Makes Magic" campaign with the launch of a short film following a young girl's journey to get care for her injured stuffed unicorn.  

COVID-19 vaccines have become a part of daily conversations in 2021, yet people rarely refer to them by their brand names. Here are explanations of the brand names chosen for five COVID-19 vaccines, according to a Nov. 22 Endpoints News…

Chief marketing officers might feel they are under pressure to prove the positive effects of their marketing spending, according to a Nov. 12 Harvard Business Review report.