Digital Marketing

Troy, Ohio-based Upper Valley Medical Center is naming its cardiac and pulmonary rehabilitation center after retired nurse Ruth Jenkins, Sidney Daily News reported Nov. 17.

Here are five ad campaigns launched in the last four weeks by health systems, governments and a retail pharmacy chain.

The American Medical Association on Nov. 15 adopted a policy to combat health disinformation disseminated by healthcare professionals.

Eleven of Fort Lauderdale-based HCA Florida Healthcare's 400 affiliates in the state adopted the system's brand Nov. 15, including four existing hospitals, six freestanding emergency rooms and a new hospital.

Hospital marketing teams create campaigns intended to reach thousands of people, so it's important they use the right metrics to measure how those efforts perform. Here, eight marketing executives from health systems across the country share their insight on which…

Depending on which age group they belong to, 22 to 37 percent of Americans say they don't trust their healthcare provider to make the right decisions for them, according to research released by branding agency Monigle.

Offering more COVID-19 vaccines in convenient locations could help raise vaccination rates, according to research released Nov. 10 by Deloitte.

Here are six hospitals that have announced name changes or other rebranding efforts since Nov. 1.

Chief marketing officers' ability to understand consumers' needs and build brands are making business leaders more interested in adding them to corporate boards, The Wall Street Journal reported Nov. 9.

Indianapolis-based Indiana University Health recently filed a lawsuit claiming Carmel, Ind.-based orthopedic clinic Methodist Sports Medicine is breaking a trademark by having "Methodist" in its name.