Methodist Healthcare has renamed Jourdanton, Texas-based Methodist Hospital South to reflect the South Texas communities the hospital serves.
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Memorial Health's rebrand took six years of planning and almost $4 million, and Aimee Daily, PhD, the system's chief transformation officer, gave Becker's an inside look at the process.
HHS on Nov. 9 released a toolkit healthcare providers can use to stop the spread of COVID-19 misinformation. The resource was developed by U.S. Surgeon General Vivek Murthy, MD, as part of the federal agency's vaccine marketing campaign for children…
Companies are having trouble adequately stocking their products due to shortages of labor, cargo containers, raw materials and other key manufacturing components. Because of this, marketers are unsure whether it's wise to spend money advertising products that consumers may not…
First lady Jill Biden, EdD, is leading a campaign to promote COVID-19 vaccinations for young children, according to The Hill.
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NewYork-Presbyterian in New York City launched the "Stay Amazing" marketing campaign to encourage New Yorkers to be proactive about their health by seeking care at the health system.
Traditional marketing is dead as the COVID-19 pandemic showcased the value in experiences, according to a Nov. 5 Fast Company op-ed written by Duncan Wardle, former head of innovation and creativity at Disney and the founder of iD8 & innov8.
Older patients are more likely to be comfortable around their physicians and willing to follow their advice than younger patients, according to a report released Nov. 1 by healthcare marketing agency CMI Media Group.
Healthcare marketing professionals might benefit from taking a page out of the book of Mimi Levin Lieber, a sociologist who became a pioneer of interview-focused market research.
Using social media to determine specific causes of vaccine hesitancy in different regions could be a better way to create targeted messaging campaigns than traditional surveys, computer scientist Mayank Kejriwal, PhD, wrote in a Nov. 5 article for The Conversation.